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Businesses Need To Grow Up!: Marketing Takes Planning, Money, and Effort.

15 Apr 2013, Posted by Kevin Mullett in fail, little stuff, marketing, SEO, skewed views, social, un-common sense, video, 0 Comments

Businesses Need To Grow Up!: Marketing Takes Planning, Money, and Effort.


Some businesses need to grown up. This desire and expectation for instantaneous marketing results, with no effort or cost, is irrational and childlike.

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The Hotel Handwritten Note Hiccup

14 Aug 2012, Posted by Kevin Mullett in all about me, big stuff, fail, little stuff, marketing, skewed views, un-common sense, video, 0 Comments

The Hotel Handwritten Note Hiccup


I couldn’t help channeling the Travel Channels Anthony Melchiorri, from Hotel Impossible, and thinking…you folks really just don’t get it do you.

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28 May 2012, Posted by Kevin Mullett in big stuff, little stuff, marketing, skewed views, social, twitter, un-common sense, viral, 0 Comments

Hey @twitter, #FreeMyTweets! We the Tweople…


Hey @twitter, #FreeMyTweets! We the tweople demand access to our old tweets. This isn’t about me, so craft your own message, augment it, write your own posts, whatever, just keep #FreeMyTweets in there and help me liberate our data!

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Fancy’s Social Pushiness Means A Not So Fancy Start

26 Apr 2012, Posted by Kevin Mullett in big stuff, fail, internet tools, little stuff, mobile, skewed views, un-common sense, 1 Comments

Fancy’s Social Pushiness Means A Not So Fancy Start


When a Twitter follower asks if your account has been hacked it tends to grab your attention. This is what happened early this morning after I installed The Fancy.

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TwooglePlus Cross-Posts Twitter to Google+…If You Let It

26 Mar 2012, Posted by Kevin Mullett in beta, fail, little stuff, marketing tools, skewed views, social, un-common sense, 2 Comments

TwooglePlus Cross-Posts Twitter to Google+…If You Let It


I am what you call a wreckless beta tester. I often put myself into harms way so that friends, clients, and seminar attendees don’t have to. I do have limits though. One of those limits is…

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asked for your FACEBOOK PASSWORD? the answer is no.

20 Mar 2012, Posted by Kevin Mullett in big stuff, fail, little stuff, skewed views, social, un-common sense, 1 Comments

asked for your FACEBOOK PASSWORD? the answer is no.


A potential employer asking for your Facebook password is like asking for your age, religion, and sexual orientation all in one. Which last time I checked were considered discriminatory questions.

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sopa STRIKE

17 Jan 2012, Posted by Kevin Mullett in big stuff, fail, little stuff, un-common sense, 0 Comments

sopa STRIKE


Stop SOPA and PIPA!

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should ONLINE INFLUENCE be an exclusive club

16 Aug 2011, Posted by Kevin Mullett in internet tools, marketing, marketing tools, social, un-common sense, 3 Comments

should ONLINE INFLUENCE be an exclusive club


Online influence measurement and analytic services are all the range in this hyper social media aware age we find ourselves in, but should online influence be an exclusive club?

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rebooting CSR RESPONSES for client and company

05 Aug 2011, Posted by Kevin Mullett in just because, skewed views, un-common sense, 3 Comments

rebooting CSR RESPONSES for client and company


Companies should empower CSR’s to deviate from a script when the response doesn’t fit and clearly the person on the phone knows it.

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the term SOCIAL MEDIA EXPERT overused & over-vilified

23 May 2011, Posted by Kevin Mullett in all about me, marketing, social, un-common sense, 4 Comments

the term SOCIAL MEDIA EXPERT overused & over-vilified


After avoiding the conversation publicly, or at least in print, for well over a year I am finally giving my 2 cents worth on the whole “social media expert” argument. To be abundantly clear, my take is that the word has been both overused and over-vilified. Furthermore I find the whole discussion silly. That is not a dig, just an opinion.

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