Last night I was merrily tweeting away, minding my own business of course, when a twitter storm hit the likes of which I hadn’t seen before. OK that is a bit of an exaggeration, but this meme came out of nowhere and consumed my Tweetdeck columns while climbing to a reported 1.44% of twitter traffic.

The hashtag #LessAmbitiousMovies abruptly appears on the charts around 8pm EST Tuesday December 4th. The meme takes off en-route to over 17,650 tweets by around 11pm then quickly ebbs into almost complete obscurity. Alright, actually it is still going, but at a slower pace. A pleasant diversion to remind us that twitter doesn’t have to be filled with one hundred percent marketing this and marketing that.

Join the fun. Come hang with me on twitter.

Who Framed Roger Ebert #LessAmbitiousMovies